Essentials of CRM : a guide to customer relationship management / Bryan Bergeron.
By: Bergeron, Bryan P.
Material type: BookSeries: Essentials series. Publisher: New York : Wiley, c2002Description: xiii, 220 p. : ill. ; 23 cm.ISBN: 0471206032 .Subject(s): Customer relations -- ManagementDDC classification: 658.8 Online resources: Contributor biographical information | Publisher description | Table of contents
Contents:
Overview -- The customer -- The corporation -- Technology -- eCRM -- Evaluating solutions -- Economics of CRM -- Getting there.
Item type | Current location | Call number | Status | Notes | Date due | Barcode |
---|---|---|---|---|---|---|
Books | Eastern University Library General Stacks | 658.8 BEE 2002 (Browse shelf) | Not For Loan | 07935 | ||
Books | Eastern University Library General Stacks | 658.8 BEE 2002 (Browse shelf) | Available | Dhanmondi Library | 05859 | |
Books | Eastern University Library General Stacks | 658.8 BEE 2002 (Browse shelf) | Available | 05860 |
Includes bibliographical references and index.
Overview -- The customer -- The corporation -- Technology -- eCRM -- Evaluating solutions -- Economics of CRM -- Getting there.
There are no comments for this item.